Let's take a look at the winners for the Cannes Print & Publishing Lions Awards.

Let's take a look at the winners for the Cannes Radio Lions Awards.

Let's take a look at the winners for the Cannes Direct Lions Awards.

They say a picture is worth 1,000 words. Looking at the massively popular photo-based social platform, Instagram, it’s hard to disagree. With over 300 million active users a month, and an average engagement rate that overshadows Twitter’s by a mile, the proof is in the photo. Which is why smart business-to-business brands should take advantage of all the traction the photo-sharing app is seeing. Even despite the fact that Instagram is usually thought of as a platform for business-to-consumer brands.

Because of this symbolism and the fact red intuitively means so much to us, a lot of study has gone into own fascination with the color red, how it came to be so, how it plays with our emotions and desires, and what happens to us physiologically and psychologically when we see the color.